Podcast reporting automation for agencies

Eliminate the risks. Automate the rest.

Podrelay runs your podcast reporting operation, so account leads can spend more time on clients and less on exports. We automate collection, reconcile performance, audience and campaign data, and deliver checked reports or a centralized analytics dashboard around your existing tools.

Podrelay client portal analytics showing podcast downloads, YouTube views and engaged views, Spotify streams and platform performance trends
1,500+Manual hours removed annually
70+Concurrent advertisers supported
$52,500Annual labor cost saved

From one anonymized engagement our founder led inside a major US media network, before Podrelay existed. Labor figure applies a conservative $35/hr blended internal rate. See the case study

Two ways to work with us.

Either way, we run the reporting.

Reporting, done for you

Always current. Always correct.

For agencies losing hours to the weekly or monthly report.

  • Automated reporting on the tools you already use
  • Weekly or monthly, in your template and brand
  • Reconciliation and QA before every delivery
  • Ad verification and airchecks
How reporting works

Reporting + dashboard

Every number. One place.

For agencies opening five tabs to answer one client question.

  • Everything in Reporting, done for you
  • Multi-platform performance, side by side
  • Audience demographics and comparisons
  • Campaign delivery and pacing at a glance
See the dashboard

Not sure which fits? Book a review and we'll tell you.

Your reporting. Under control.

Know how your shows are performing, who they reach and where campaigns need attention. We automate the manual work, check discrepancies and verify ad delivery, so your team can answer clients with confidence.

Centralized analytics dashboard

How are our shows performing?

Answer performance questions from one reporting view, without pulling numbers from another stack of spreadsheets.

  • Compare show and platform trends over time.
  • Keep podcast downloads, video views and streams clearly defined.
Explore reporting views
Sample portal analytics showing podcast downloads, YouTube views, Spotify streams and separate platform trends

Audience insights for sales

Which audience fits this advertiser?

Give your sales team audience evidence to support show recommendations and make advertiser pitches more specific.

  • Review geography, demographics and listening habits by show.
  • Export audience profiles for pitches and client questions.
Explore audience reporting
Sample portal podcast audience profile showing geography, audience sample sizes and returning listener share

Campaign delivery and pacing

Are campaigns delivering as booked?

See where delivery is behind plan and where your team needs to act, before the next advertiser update.

  • Compare booked and delivered impressions against expected pace.
  • Review shortfalls, source updates and open exceptions.
Explore reporting operations
Sample portal campaign showing booked and delivered impressions, a pacing shortfall and delivery over time

Ad verification and reporting QA

Can we back up this advertiser report?

Respond to advertiser questions with delivery figures, placement evidence and a clear record of how discrepancies were resolved.

  • Follow placements from booking through aircheck and verification.
  • Review reconciliation notes and export delivery reports.
Explore ad verification
Sample portal placement evidence with booking, airing, verification and a documented reconciliation decision

Automation at scale.

How our founder eliminated 1,500+ hours of manual reporting work inside a major US media network before Podrelay existed.

Major US media network 70+ concurrent advertisers Client withheld · figures actual
1,500+hours saved / year
~0.7 FTEannual reporting capacity returned
$52,500annual labor cost recovered

The challenge

A major US media network was managing podcast advertising operations for a roster of high-volume shows, with more than 70 concurrent advertisers cycling in and out each month.

Every cycle hit the same three bottlenecks: manual multi-platform reporting, ad verification done by hand, and ever-present accuracy risk from moving figures between systems manually. The cumulative cost: well over 2,000 hours per year of skilled labor on work that added no strategic value.

The approach

The system was designed and deployed on top of the network's existing tools, with no platform migration or disruption. Three integrated layers:

  • Reporting operations pulling every platform into clean, client-ready reports
  • QA automation validating every figure before it reaches a client
  • Ad verification and show QC confirming each ad ran correctly across every episode

The result

  • 1,500+ hours of manual work eliminated annually
  • Approximately 0.7 FTE of reporting capacity returned to higher-value work
  • QA catches discrepancies before clients see them
  • Reports that took days now generate on schedule, automatically
  • Verified, accurate, on-time reporting every cycle

Client identity withheld under confidentiality. Hours and advertiser counts reflect actual results achieved. The labor cost figure applies a deliberately conservative $35/hr blended internal rate.

Integrations

Your data stays at the center.

Keep the platforms that already work for your agency. We connect their authorized data, reconcile the figures and maintain the reporting workflow between them, so your team spends less time checking which number belongs in the client report. No Podrelay tracking pixel, podcast prefix or platform migration is required.

  • Podscribe
  • Spotify
  • Apple Podcasts
  • YouTube
  • Google Sheets
  • Looker Studio
  • RSS
  • Boostr
  • Simplecast
  • AdsWizz
  • ART19
  • Megaphone

Frequently asked questions

Is Podrelay software we have to run?

No. We run the reporting for you: we pull the data, reconcile it, verify the ads ran and deliver checked reports. With the dashboard option, we keep a live view current too. Your team reviews the output instead of operating another tool.

Is onboarding time-consuming?

Not at all. Onboarding typically takes about an hour of your team's time. We do the heavy lifting, including coordinating data access with your hosting provider. If you already have reports and templates, we plug into them. If not, we build your reporting setup from our own templates.

What data does Podrelay access?

Only what your reports need, from systems you already control: hosting platforms, ad servers, booking records, attribution tools such as Podscribe and your internal reporting files. You authorize each source, through a connection or an approved export. We work with aggregated metrics and operational records, not data on individual listeners.

Does Podrelay share our data or contact our advertisers?

No. Your data is used only to produce your reporting: we never sell it, and one client's data is never used for another client's reporting. We never contact your advertisers unless you ask us to. Storage, access, retention and deletion are agreed in writing before go-live.

How much does Podrelay cost?

Pricing starts at $1,500 a month and depends on your stack and the reporting you need. Contracts are month-to-month, so there is no long-term commitment. For an exact quote, book a review or email hello@podrelay.io with the tools you use.

Make room for your next client.

Bring one report your team rebuilds every month. In a 30-minute review, we'll map the manual steps, the checks that matter and where a managed reporting operation could give your team time back.

Book a review

We reply within one business day.